6/10/2023 0 Comments Mellow yellow commercials![]() ![]() The song feels especially poignant now, given the current political climate ( er, meltdown). In the new spot, the ensemble cast sings their own rendition of Colour Me Badd's hit ' All 4 Love'. It's a redux of sorts for the supermodel, who starred in her own Steven Meisel-lensed Gap ad in 1992. ![]() But the names behind this decade's reboot are just as cool, and perhaps more relevant to today's Generation Z boom, than any of the retailer's previous campaigns: Lizzy Jagger, TJ Mizell, Evan Ross, Rumer Willis and Coco Gordon, led by the legendary Naomi Campbell. The '90s spot featured Rashida Jones, Alex Greenwald of Phantom Planet, and Monet Mazur. The ad Tyler references was the inspiration behind the creative direction for this project. The Mellow Yellow ad, for example, was so influential for me. Those Gap ads in the '90s were so important for my upbringing, my fashion sense, and my cultural awareness. I don't think those two worlds - fashion and rock and roll - were mixing as commonly back then as they are now. "He didn't do a lot of things like that back then. "It was such an awesome, raw depiction of him and Joe Perry, just being so ridiculous I watched it again recently and died laughing," Chelsea Tyler told us. (The Aerosmith frontman's own Gap commercial featured him rocking out barefoot, back in 1997.) Refinery29 spoke with model-musician Chelsea Tyler, daughter of Steven Tyler, about what it was like to follow in her father's footsteps, and what Gap's latest move is all about. But for Gap, the comeback approach is simple: Why not recreate the spot that put them on the map in the first place?Ī new ad, aptly dubbed 'Generation Gap', features a talented band of celebrity offspring whose parents modelled in Gap ads themselves. The iconic '90s outfitter is joining the rest of today's throwback brands who are wrangling the attention of Generation Z. ![]()
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